BSN Sports · Team division
Territory Manager
Simplified the regional sales pipeline, then got recruited into Category Sales.
5%account growth from upsell and sourcing alternative product
Dylan Briscoe
I owned the P&L for three sport categories at BSN Sports. Now I build the halo-effect model behind its cross-sell targeting and the playbooks its sales reps work from.
Manager, Category Strategy and Data Analysis at BSN Sports, Dallas, TX. MBA in finance at SMU Cox, expected July 2027.
Where I’ve worked, built and studied
Selected work
- Growing a three-category portfolioOwned the P&L for three sport categories while revenue grew from $37M to $49M, using regional targeting, assortment, and product alignment.Category Manager, January 2023 – June 2025
- Measuring the haloBuilt a scalable Tableau halo-effect model that quantifies product attachment, customer purchasing patterns, and revenue above baseline, to guide cross-sell targeting, assortment planning, and category strategy.Manager, Category Strategy and Data Analysis, June 2025 – present
- From penetration data to field playbooksBuilt an account-targeting methodology around sport penetration rates — BSN's leading revenue indicator — and turned it into playbooks deployed across 1,200+ sales reps.Manager, Category Strategy and Data Analysis, June 2025 – present
- Launching Trap ShootingLaunched Trap Shooting as a net-new sport category, negotiated a revenue-share partnership for qualified leads, and delivered $225K+ in first-year revenue.Category Manager, January 2023 – June 2025
See rebuilt work samples in Excel, PowerPoint, Tableau and Power BI
Experience
BSN Sports · Category Sales
Sales Specialist
Designed the universal pitch deck for club-sport specialists and coached 1,200+ reps on new products.
11.7%rise in deal win rate after the pitch deck
BSN Sports · Category Sales
Category Manager
Owned the P&L for three sport categories and launched Trap Shooting as a net-new category.
$37M → $49Mannual revenue across the three categories I owned
BSN Sports · Category Sales
Manager, Category Strategy and Data Analysis
Built a Tableau halo-effect model for cross-sell targeting and the account-targeting playbooks the field works from.
1,200+sales reps working from my account-targeting playbooks
Plus a healthcare consulting engagement
MBA, Finance · SMU Cox
Traced a community health center's revenue loss to a broken intake process and recommended a redesigned intake workflow.
50%projected cut in AR aging — a projection, not a realized result
Education
Southern Methodist University, Cox School of Business
July 2027
Master of Business Administration, Finance Concentration. GPA 3.97 / 4.0.
University of Arkansas
May 2021
Bachelor of Science, Kinesiology; Minor in Psychology; Honor Society. GPA 3.46 / 4.0.
Tools: Advanced Excel, Advanced PowerPoint, Tableau, Power BI. Certificates: Google Project Management; Microsoft Career Essentials in Generative AI; Business Analysis and Process Management (Coursera).
Outside work
I’ve finished an Ironman, three Ironman 70.3s, the Desert Wolf 100 km ultra and the BPN G1M ultra. At SMU Cox I’m VP of programs for the Consulting Club and president of the Athletic Club. I hold US, UK and South African citizenship.
Off the clock: what I build with AI, and the teams I’ve played for
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