- Result
- $225K+
- First-year revenue from a new category
- Role
- Category Manager, Category Sales
- January 2023 – June 2025
The problem
Trap Shooting was not an existing BSN sport category — the launch started from scratch.
Scope
- Net-new sport category
- Revenue-share lead-generation partnership
What I did
- Launched Trap Shooting as a net-new sport category from scratch.
- Negotiated a revenue-share partnership to generate qualified leads.
Outcome
- $225K+ in first-year revenue.