From penetration data to field playbooks

Sport penetration rate is BSN's leading revenue indicator, but an indicator only helps if the field knows which accounts to act on and how.

• Playbooks deployed across 1,200+ sales reps
• Scouting report framework covering all sport categories
• Presented to Regional Sales Directors nationwide

• Built a data-driven account-targeting methodology that operationalizes sport penetration rates.
• Turned the methodology into actionable field playbooks.
• Designed the enterprise scouting report framework for all sport categories, synthesizing CRM penetration data, uniform sales analytics, and whitespace opportunity scoring into executive-ready decks.

• Playbooks deployed across 1,200+ sales reps.
• Scouting report decks presented to Regional Sales Directors nationwide.