- Result
- $37M → $49M
- Portfolio revenue across three sport categories
- Role
- Category Manager, Category Sales
- January 2023 – June 2025
The problem
Three sport categories needed to grow across a very large account base — more than 20,000 accounts — with offerings, targeting, and assortment that fit what each region and account actually demanded.
Scope
- P&L ownership across three sport categories
- 20,000+ accounts
- Cross-functional partners in Marketing, Supply Chain, and Finance
What I did
- Built regional targeting criteria for the categories.
- Improved and aligned the product offerings within the categories.
- Deployed demand-signal assortment strategies across 20,000+ accounts.
- Built a cross-functional roadmap with Marketing, Supply Chain, and Finance to synchronize promotions, inventory, and pricing.
Outcome
- Annual portfolio revenue scaled from $37M to $49M.
- The cross-functional roadmap reduced peak-season stockouts and improved forecast execution companywide.
Next: Measuring the halo