- Result
- Revenue above baseline
- What the halo-effect model quantifies
- Role
- Manager, Category Strategy and Data Analysis
- June 2025 – present
The problem
Cross-sell targeting, assortment planning, and category strategy all turn on the same question: when a customer buys an anchor product, what else do they buy, and how much revenue does that add above baseline?
Scope
- A scalable model, built in Tableau
- Guides cross-sell targeting, assortment planning, and category strategy
What I did
- Built the halo-effect model in Tableau.
- Quantified product attachment, customer purchasing patterns, and revenue above baseline.
- Laid it out as a guided flow: choose a selling season or the trailing twelve months, review the attached product families and materials, then read the incremental revenue with revenue and profit multipliers.
- Tracked anchor-customer movement side by side: new, repeat, reactivated, and lapsed buyers.
Outcome
- Guides cross-sell targeting, assortment planning, and category strategy.
Tools
Tableau